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Auction doesn’t always mean distress sale. In fact, that which sells the best at auction is that which is in demand. If the true value of an enterprise is not in the sum of its parts, but in its on going operation, the highest price will be obtained via competitive bid.
The process begins with a complete evaluation of the assets by valuation professionals. It must be determined where the value truly lies. If the highest and best value is found in the sum of its parts, then individual liquidation of real property, trade fixture, inventory, intellectual or non tangible assets such as a liquor license, is the best avenue to pursue.
But, what if they are worth more combined ?
This situation is common in the closely held entrepreneurial sector. Restaurants, Bed and Breakfast ‘s and other closely held hospitality businesses may have LCB licenses, high traffic ~ high visibility locations, in place trade fixtures as well as established good will. They may have Brand recognition and cash flow that warrant offering them as on going turn key enterprises.
This also holds true for many service business such as dry cleaners, beverage distributors and specialty retail. Almost any established business with a track record of success, that would attract more than a single suitor if offered, would benefit from auction marketing.
Once the value decisions and parameters are established, a marketing program would be defined to reach the maximum number of interested. Consulting experts, such as public relation professionals would be employed to cast the offering in the best light and build brand value. Bidders are cash qualified in advance and their bids accepted in a discreet format such as sealed bid.
A seller cannot know what the highest value of an enterprise is until every avenue explored and all offers are on the table. Accelerated Auction Marketing will produce the maximum interest in the shortest amount of time and expense.
The Bounds Auction Company can assemble the right team of valuation consultants and marketing professionals to maximize the value of most any ongoing business, in most any market conditions. |