The auction brings numerous benefits to both a seller and buyer. From a seller perspective, the auction is the first forum for transacting intellectual property in which the burden of purchasing is actually shifted to the buyer.
The auction structure and format enable a seller to offer a pre-set terms and conditions including a minimum price, “the reserve”. Many auction participants and followers in the marketplace now recognize the value of the auction format.
Obviously, the live auction model also offers substantial benefits to a potential seller. Notably, the live auction brings sellers closure and the benefit of a true “market sale”, while also affording their intellectual property great exposure even if a sale is not completed on the auction floor. Historically, the intellectual property market has been insulated as transactions have been conducted privately without public discussion as to buyers or price.
IP auctions can be held within any auction model, venue or format. Live cry, sealed bid, or web-cast.
The Bounds Auction Company is fortunate to have as a principle associate in Doris Arner, an individual who has a number of years experience working directly in intellectual property concerns for a fortune 100 company in the current electronic environment.
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